Head of IT
Massmarket AI · Apr 2022 – Present
Running IT and automation operations for a US AI-automation agency — client data pipelines, deployments, AI agent workflows, and the systems that keep delivery moving.
// The short version
I'm Nayan Dhar (Shawn) — I love technology and turn it into automation systems that scale revenue, kill manual work, and create seamless customer experiences. Builder by mind, automator by passion, problem solver by nature.
Get to know me// The work
I transform repetitive operations into automation systems and digital products. Explore the builds and the pipelines behind them.
// Services
// The arsenal
Five years across CRMs, AI models, code, and infrastructure — the stack behind 1000+ delivered services.
// A real build
Automate the repeatable, eliminate the waste. This is the real anatomy of one of my builds — leads captured, AI-qualified, and routed: hot leads reach a human in minutes, cold leads get nurtured until they book.
Strategy and execution usually live in two different people. Here they're one — I design the automation and build it myself, end to end. DepreShawn supervises. Eternally.
// Case studies
26 documented case studies across 20+ industries. Open any row for the full mission brief — challenge, solution, pipeline, and results.
// Behind the builds
I'm Nayan Dhar (Shawn) — a Business Automation Expert and Full Stack Developer. With 5+ years of client work and 1000+ services delivered across 20+ industries, I transform businesses by building intelligent automation systems that scale revenue, reduce manual work, and create seamless customer experiences. From GoHighLevel pipelines to AI chatbots, I architect the systems that run your business while you sleep.
Massmarket AI · Apr 2022 – Present
Running IT and automation operations for a US AI-automation agency — client data pipelines, deployments, AI agent workflows, and the systems that keep delivery moving.
Social · LinkedIn · Upwork · 2020 – Present
1000+ services delivered across 20+ industries — GoHighLevel builds, custom AI chatbots, e-commerce platforms, branding.
Bifocal Whitelabel · 2020 – Jan 2021
Campaign management, complex GoHighLevel automations for enterprise clients, WhiteLabel SaaS deployment.
North South University · 2016 – 2022
Software engineering fundamentals, graduated with honors. Built first automation tools during studies.
// Why me
// Before you ask
Most projects range from 1–4 weeks depending on complexity. A simple GoHighLevel workflow setup can be done in 3–5 days, while a full CRM build with AI chatbots might take 3–4 weeks.
Yes! I offer monthly retainer packages for ongoing optimization, support, and scaling. Most clients stay on for 3–6 months after launch.
GoHighLevel, Make.com, Zapier, Twilio, Stripe, OpenAI, WordPress, and Shopify. I also build custom API integrations for tools not listed here.
Absolutely. I audit your current setup first and build on top of what works. I never recommend tools just to upsell — only what solves your actual problem.
Projects are quoted based on scope, not hourly. The discovery call is free — send the form below and I’ll set it up.